SEO Specialist

Position: SEO Specialist
Location: Mohali
Job Type: Full-time
Experience: 3–4 years

Role Overview
We are seeking a talented SEO Specialist with 3-4 years of experience in On-Page and Off-Page SEO, who also brings creative strength in Canva design and is familiar with basic video editing. The ideal candidate will merge SEO expertise with engaging visual content creation, playing a key role in driving both search rankings and audience engagement.

Key Responsibilities

On-Page & Off-Page SEO

• Perform in-depth keyword research and implement SEO strategies across all pages.
• Optimize content, meta data, headings, images, and URLs for search engines.
• Conduct technical SEO audits (site speed, mobile-first readiness, crawlability).
• Develop and execute link-building and outreach campaigns to build domain authority.
• Track competitors and identify link and content opportunities.

WordPress SEO Management

• Manage WordPress websites, ensuring full SEO optimization.
• Configure and monitor SEO plugins (Yoast, Rank Math, etc.).
• Ensure blog posts, service pages, and landing pages follow SEO best practices.

Canva & Visual Content SEO (Enhanced Focus)

• Use Canva to create compelling and SEO-friendly graphics, infographics, social posts, and website banners.
• Design visually engaging content that aligns with SEO goals, such as shareable infographics for link building.
• Collaborate with writers and designers to ensure visual content supports SEO strategy.

Video Editing (Enhanced Focus)

• Edit and optimize short-form videos (e.g., tutorials, tips, testimonials) for SEO and website use.
• Add overlays, captions, and branding to videos for YouTube, social media, and embedding.
• Ensure video meta data (titles, descriptions, tags) is optimized for search.

Reporting & Analysis

• Track and report SEO performance using Google Analytics, Search Console, and other tools.
• Provide insights on rankings, traffic growth, backlinks, and conversions.

Required Skills

• 3–4 years of proven SEO experience (On-Page & Off-Page)
• Strong knowledge of WordPress SEO best practices
• Proficiency in Canva for creating SEO-driven designs and marketing visuals
• Basic video editing skills using tools like Canva Video, CapCut, Adobe Express, or similar
• Experience with Google Analytics, Search Console, Tag Manager
• Strong communication, analytical, and reporting abilities

Preferred Skills

• Knowledge of schema markup, Core Web Vitals, advanced technical SEO
• Familiarity with SEO tools (Ahrefs, Semrush, Screaming Frog)
• Experience with WooCommerce / e-commerce SEO

Why Join Us?

• Blend technical SEO with creative design and multimedia
• Opportunity to shape how SEO and visual content work together for impact Supportive, growth-focused team
• Competitive salary and professional development opportunities